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Enterprise Featured Article
July 03, 2007
Panasonic Chooses Coremetrics to Optimize Online Marketing
By Rahul Prabhakar TMCnet Contributing Editor
Coremetrics, the leading supplier of marketing optimization solutions, recently announced that Panasonic Corp. of North America has chosen them for providing insights on online marketing optimization. Coremetrics will aid in driving the maximum online retail partner referrals for maximizing Panasonic sales.
Panasonic is the one of the largest consumer electronics companies in the world, manufacturing and marketing consumer products such as plasma and LCD HDTVs, Digital Cameras, Blu-ray Disc Players, high definition camcorders, semiconductors and computer components, and business items such as copiers, printers, and fax machines.
Consumers frequently browse Panasonic’s website to buy consumer products, parts and service, and locate dealers or retail stores.
Jeremy Dalnes, Panasonic’s vice president (e-business), stated, “Our goal is to work more closely with our retail partners so that potential customers who visit our site and express an interest in purchasing a Panasonic product can quickly and easily find the channel that is most appropriate for them.”
“For example, we may feature 42-inch Plasma HDTV's on our site. If we are doing everything right, the consumer will just have to click to find an online dealer, search for a local brick and mortar store, or buy directly from us,” Dalnes added.
Coremetrics’ Spring 2007 release mentions about the innate capabilities for company websites like Panasonic, whose main aim is to generate leads rather than sell directly to end users.
Panasonic will make use of Coremetrics’ latest conversion events feature to define its website objectives, weigh them appropriately, and monetize value to the company.
Retail sites conventionally measure “conversions” through tracking online sales. However, other websites, such as Panasonic, also need to track non-transactional activities, for instance, locating a store using zip code, or finding an online dealer.
“It’s really all about the consumer,” Dalnes continued.
“By having access to this non-transactional data, we're able to gain a deeper understanding of consumer shopping habits and needs. This is a win-win for everyone -- the consumer, our retail partners and Panasonic.”
Panasonic wants to align its website initiatives with its business goal of selling more products to more people, more often. The conversion events feature from Coremetrics is considered a way to determine how many consumers use the company’s website to attain that goal.
Rahul Prabhakar is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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