TourismROI, a centralized source of information for Travel and Tourism ventures, selects Ektron CMS400.NET (News - Alert) as the single CMS application to manage its Web site. Created by the technology and market provider in Web content management software, Ektron, the application was selected based on the extent of the project. Rooted by the principle of mass collaboration, TourismROI organizes and presents the necessary Travel and Tourism industry information, research and resources in one easily accessible and centralized resource.

 

By combining subscriptions to global tourism destination sites by having members participate from around the world, TourismROI creates a central location as a resource to exchange information, grow business and develop economically. In order for TourismROI to be successful, they needed a way to easily build a system that could supply large amounts of data, such as documents, images, PDF’s, videos and hyperlinks into a scalable, user-friendly format.

 

Richard Miller, CEO and managing partner of TourismROI commented, “The objective of TourismROI is to build a tool that will help governments capitalize on the potential in the travel and tourism industry as well as create a central hub for B2B organizations to understand the industry. It also enables them to build their own individual portfolios better around management and investment opportunities. Ektron CMS400.NET has made it possible to create a Web site that can do all of these things, on a scale related to how the members and other participants utilize it.”

 

Ektron CMS400.NET, will TourismROI the freedom to develop rich sites for personal, two-way communication with visitors, build communities through memberships, blogs and forums, and attract more repeat visits using RSS feeds and Web alerts to increase business opportunities.

 

“By leveraging Ektron CMS400.NET we have been able to easily integrate essential features such as wikis, blogs, message forums and work areas into the TourismROI Web site, all of which are extremely important to the global business model of the site,” said Rick Gadd, senior developer responsible for the development of the TourismROI technology at MMG Worldwide, a full-service global advertising and marketing firm. “Ektron CMS400.NET also made it possible to create an advanced taxonomy structure and implement highly developed search capabilities that will be invaluable to the site’s users.”

 

TourismROI will manage over 12,000 landing pages using Ektron software, and more than one million community folders that will each include their own individual collaboration features. Social networking will play an important role in TourismROI, as members and users collaborate in one main location for all of their travel and tourism business investment needs.

 

“We are very excited that TourismROI and MMG Worldwide selected Ektron CMS400.NET as the stand alone CMS solution for TourismROI’s Web site,” said William Rogers, CEO and founder, Ektron. “It’s of extreme importance that members are not only able to access the information they need to build their own portfolios, but also have the necessary resources at their fingertips to conduct their business and investment ventures successfully. Ektron CMS400.NET provides the necessary architecture, navigation structure, and information delivery system for TourismROI to best serve their member community.”