Hunter Douglas is a manufacturer and marketer of window treatment fashions. The online imagery on its iMagine Design Center are influenced by Adobe Scene7 OnDemand technology, according to Adobe Systems (News - Alert).

 

Ever since the Hunter Douglas Web site began using Scene7 in the iMagine Design Center application, user time and traffic for the site has increased. The Web site engages customers by allowing them to experience custom window fashion visualization using real Hunter Douglas inventory.

 

“We applaud Hunter Douglas’ initiatives to enhance its brand with a strong and engaging online customer experience,” said Doug Mack, vice president of Consumer and Hosted Solutions for Adobe. “The iMagine Design Center demonstrates the value of rich online visualization.”

 

The Web site offers customers a broader view of window fashions with more than 40 window covering options. There are many number of color patterns, shade and design combinations to be chosen from for the user. The customer can even calculate the amount of light the window will allow with various alternatives. The application has the ability to uniquely display shading from sheer to opaque that accurately reflects a room’s true lighting. Hunter Douglas also added videos to demonstrate product features including its lifting and operating systems.

 

The Adobe Scene7 OnDemand solution is very useful for interactive zoom, pan, color change, and rendering in room scenes, and enables application updates, new products, and color swatches to be added seamlessly. A resultant image can be generated on the choices made by the users, allowing them to change and view options as the like.

 

Collaborating with Adobe Scene7 professional services, interactive agency Enlighten designed Hunter Douglas’ Flash-based user interface and, working with Hunter Douglas, prepared the product photography and color swatches to realistically demonstrate the lighting effects of products and color options.

 

“The shopping process for window fashions is daunting, and it is critical for shoppers to see what coverings will look like in a room,” said Linda Bellitt, Director of Marketing Technology, at Hunter Douglas. “With Adobe Scene7 and the design expertise of Enlighten, we have a scalable solution that enables consumers to visualize online all products up close and in context so they can view the effects of light transformation. These refined online visualization features are allowing us to better market our full-range of products and color options.”

 

“With Adobe Scene7 OnDemand, we were able to design Hunter Douglas’ application to scale across an almost infinite range of product and color combinations,” said Laura Detwyler, Engagement Manager, at Enlighten. “We are thrilled by the overwhelmingly positive response customers have had to the iMagine Design Center and look forward to working with both Adobe Scene7 and Hunter Douglas as it expands the application to accommodate new product offerings.”