Advanced Solutions International, a vendor of Web-based products for associations and non-profits, has announced the availability of iMIS Friendraising, an online fundraising application designed to let organizations "create peer-to-peer fundraising campaigns from scratch," according to the ASIans.

 

By integrating traditional fundraising campaigns with an online peer-to-peer tool, ASI thinks organizations can increase overall campaign revenue and streamline participant communications, while giving donors the ability to build and maintain their own networks online, since participant information, new contact names and addresses and financial transactions are captured in one central database.

 

Using the product, each participant personalizes their fundraising page to tell why the organization and campaign are important to them. This lets donors reach out to their network from their personalized campaign Web site, through automated e-mails.

 

"Launching a peer-to-peer online event enables participation from across the globe, increasing overall donations, automating event administration and increases the return on investment achieved by the event," company officials say.

 

A couple weeks ago ASI announced the availability of iMIS TaskCentre, described by company officials as "a business process management module with advanced business alerts, workflow, document automation and information on demand for iMIS 15."

 

The new module improves iMIS 15's ability to work with off-the-shelf, packaged software. Monitoring an organization's iMIS database and incoming e-mail, iMIS TaskCentre launches processes based on an organization's business rules.

 

Basically this lets users notify staff or constituents when something happens, generate and publish documents, reports, and communications as a result of completed processes or on a schedule, or trigger responses to incoming communications.

 

The idea here is that more timely communication with constituents improves customer satisfaction, while significantly decreasing the workload of staff responsible for repetitive tasks such as updating basic contact information and taking action on opt-out requests.

 

Bob Alves, CEO of ASI, sums it up by saying "automating order confirmations, dues billing, event reminder e-mails, and staff notifications can free up hours of staff time."

 

Last spring the Alexandria, Virginia-based Advanced Solutions International announced the release of iMIS 15, which company officials touted at the time as a "complete, upgradeable, Web-based, not-for-profit and association business software system."