Under a strategic relationship with BlueTie, CA (News - Alert) will resell the BlueTie e-mail and calendaring suite as a private-label offering to broadband Internet service providers (ISPs). With the new offering, ISPs have a more robust e-mail and calendaring application to offer to their subscribers, which will foster brand loyalty, increase usage, and create an enhanced customer experience.

 

BlueTie’s (News - Alert) e-mail monetization model can provide an added revenue stream for ISPs. Leveraging BlueTie e-mail with “Featuretisements,” BlueTie’s unique model for monetizing Web-based software, ISPs can increase customer loyalty and compete against outside e-mail providers by combining e-mail with the Web’s most useful services.

 

Additionally, Featuretisements provide direct revenue to ISPs each time subscribers complete a transaction using integrated services from companies like Business.com, MapQuest, and Constant Contact. Due to this capability, e-mail boxes are transformed from cost centers to consistent revenue streams for ISPs.

 

Thanks to CA, BlueTie has enhanced access to Tier 1 ISPs, ILECs, and CLECs. All of these can benefit from BlueTie’s approach to e-mail. Utilizing BlueTie’s unique combination of e-mail and on-demand services in a single application, CA is able to diversify its offerings to ISPs.

 

David Koretz, president and CEO of BlueTie, believes that their association with CA gives them tremendous visibility in the ISP market. For ISPs, BlueTie offers a high quality e-mail application combined with the Web’s most useful services for their customers. BlueTie has the ability to turn e-mail boxes, traditionally a cost drain for ISPs, into a profit center through their unique monetization model.

 

“The ISP market is an important channel for CA. We are always seeking new ways to provide our ISP customers with value-added offerings,” said George Kafkarkou, senior vice president for CA Home/Small Office in a statement. “We believe that BlueTie’s technology provides a truly unique and innovative way for ISPs to create more value in addition to delivering features and functions that enhance their customers’ experience,” he added.