Internet video sharing is no longer just a pastime for ‘netizens’ who want to distribute videos amongst their friends and family online.  With the advent of multibillion dollar Web-based entites, like YouTube (News - Alert), online video sharing Web sites have turned into profitable business ventures for their owners. Tubearoo, Inc. is one such Web site looking to win a sizeable chunk of this highly profitable market.  According to a press release, the company has recently announced that several major cellular carriers have approved its Mobile Video service for use.

 

When this service is activated, the subscribers of these mobile carriers can receive Tubearoo.com video clips to cell phones and other cellular devices via text messaging service. Until now, the company has been testing this service on an internal basis as it awaited approval from these major carriers. Now, having received approval, Tubearoo has been working on a beta launch for customers of these carriers. According to Paul Medvedev, Tubearoo's President and CEO, the company is working to launch a limited beta test version as it awaits approval for two final cellular carriers.

 

Medvedev quoted surveys by companies like eMarketer (News - Alert), which projected that worldwide mobile video revenues will reach $5 billion in 2011. This simply means that, with its unique service, Tubearoo will be looking at a hugely profitable market in the coming years. Currently, the company has plans to offer this service for a subscription fee of $9.99 per month. At this price, Tubearoo will send a daily message containing the most popular video of the day from Tubearoo.com. This monthly fee will be billed through the subscriber's cellular carrier and no upfront payment processing is required.

 

Tubearoo.com plans on launching its service via a third-party provider, eliminating any direct relationship with the underlying cellular carriers. This way, Tubearoo can deliver a robust service by leveraging the third-party provider's pre-existing relationships, technology, and experience. The company feels that factors like subscription benefits, compatibility with cellular carriers, time of availability, and pricing and payment structure are subject to change. The company expects the service to be available in the course of next few weeks.

 

Due to strict trademark use and reference guidelines that differ for each company, Tubearoo is not disclosing the names of the approved cellular carriers at this time. The company says that there is no guarantee that it will get approvals from the final two companies.