• SIP
Broadband & Mobile Featured Article
June 07, 2007
Study: Mobile Advertising to Reach $14 Billion by 2011
By Meenakshi Shankar TMCnet Contributing Editor
According to a Strategy Analytics report, the global market for mobile advertising is slated to reach $14 billion by 2011.
The rapid growth of world economy has widened competition and stimulated the need for efficient and effective advertising. The newest platform for this is mobile phone. Mobile advertising is priced so low compared to the other sources, it could have been the reason for improved growth of mobile advertising in the recent months.
Leading mobile network operators like SprintNextel, Verizon (News - Alert) Wireless and Vodafone all have plans to sell advertising within their mobile media channels and have also received good response from the advertisers.
David Kerr, Vice President of the Global Wireless Practice, said in a statement, "Google and Yahoo continue to drive mobile advertising initiatives to market. The recent acquisitions of Third Screen Media by AOL (News - Alert) and ScreenTonic by Microsoft, illustrate the importance that global Internet solutions players now attach to advertising on the third screen."
Meenakshi Shankar is a contributing writer for TMCnet.
Don't forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.Today’s featured White Paper (News - Alert) is “Shift from Tactical to Strategic Focus”, brought to you by Oracle (News - Alert).
