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Broadband & Mobile Featured Article
July 24, 2008
AT&T to Deploy Portable Cell Site On Wheels at New Jersey Festival
By Arvind Arora TMCnet Contributing Editor
AT&T (News - Alert) Inc. has announced that it is going to deploy a portable Cell site On Wheels (COW), so that the customers attending the Quick Chek New Jersey Festival of Ballooning can enjoy a better wireless coverage. The festival will be held at Solberg Airport in Readington, N.J. from July 25-27. The existing coverage available at the venue is being supplemented by AT&T, so that the anticipated increase in wireless traffic might be accommodated during the festival.
Tom DeVito, vice president and general manager, Wireless Division, AT&T, New Jersey and New York, said the company is once again proud to be a sponsor of this “wonderful family event,” and is doing everything possible to make sure its customers have a great network experience while using their new iPhone (News - Alert) 3G and other AT&T devices to make calls, send text messages or check e-mails.
DeVito noted that this year AT&T is also inviting attendees to donate their unwanted cell phones to support the Cell Phones for Soldiers charity, as this is a great way to help the U.S. military overseas stay connected to their loved ones back home.
The proceeds collected from recycled wireless devices are utilized by Cell Phones for Soldiers to purchase prepaid phone cards for U.S. Military located overseas. Both AT&T and Cell Phones for Soldiers have lately announced they are going to raise more than $2 million to support U.S. Troops with free phone cards. The AT&T tent at the festival venue will be having the collection bin for Cell Phones for Soldiers.
AT&T is one of the festival's sponsors; hence its hot-air balloon is an annual favorite during the weekend along with the AT&T Pit Stop, in which the attendees present at the festival, can experience the thrills of being part of NASCAR's pit crew through a replica stock car tire changing station. The #31 RCR Chevrolet by AT&T will be on display at the venue and the visitors will be able to get their picture taken with the car.
AT&T Inc. is a communications holding company, and provides its services in the United States and around the world through its subsidiaries and affiliates, AT&T operating companies. The company offers a host of solutions including advanced IP-based business communications services and the wireless, high-speed Internet access and voice services. AT&T is also active in the directory publishing and advertising sales in domestic markets through its Yellow Pages and YELLOWPAGES.COM organizations. To know more about AT&T, please visit http://www.att.com.
Arvind Arora is a contributing editor for TMCnet. To read more of Arvind’s articles, please visit his columnist page.





