Ensequence (News - Alert), an interactive television company and lifestyle network, along with retail HSN, announced that Ensequence is coming up with a new EBIF version of HSN's live interactive television shopping service, 'Shop by Remote.' This will allow television viewers to purchase any item on the HSN channel with the help of their remote control.

 

"HSN's 'Shop by Remote' is a central component of our overall strategy of leveraging technology and emerging platforms to allow millions of consumers access to HSN's compelling content and tremendous products whenever and wherever they want," adds, Sean Bunner, HSN operating vice president of Advanced Services.

 

He also said "We are excited to work with Ensequence to make 'Shop by Remote' an even more accessible application for our many distribution partners. Their comprehensive multi-platform capabilities and robust authoring and publishing software make Ensequence the logical choice to support our efforts to maximize distribution opportunities."

 

'Shop by Remote' is the only live interactive television shopping service in the United States and is accessed directly from the HSN television channel. It has presence in about 15 million homes. With the new Ensequence EBIF version, viewers can purchase products with a touch of a button of their television remote control.

 

"HSN's 'Shop by Remote' is revolutionizing television," stated Dalen Harrison, Ensequence CEO. "By working with Ensequence, HSN is giving more distributors the opportunity to offer their subscribers the next generation of interactive home shopping through the power of the TV remote control."

 

Ensequence partners with innovative programmers, advertisers and distributors for its business to deliver interactive television experiences through various platforms like television, broadband, mobile devices and Blu-ray Discs. Spike TV, Bravo, Nike, Major League Baseball Advanced Media, Sony Pictures Home Entertainment, HSN, MTV Networks UK & Ireland, Disney, Hewlett-Packard (News - Alert), QVC UK, UKTV, TV Guide, the BBC, BSkyB, Cox Communications, DIRECTV, DISH Network and Sky Sports are Ensequence’s clients.