In a bid to help marketers measure the success of their campaigns, Bango (News - Alert) Analytics has published click through and conversion rates from mobile advertising campaigns.

 

Bango collected the data through its customers and found that banner and text ads on mobile websites typically have a click through rate of 2-8 percent with a conversion rate of 2-5 percent, which can be as high as 12 percent on some networks.

 

Bango Analytics operates as a hosted service that is free of charge and enables mobile Web site owners to connect their sites to the Analytics service in minutes.

 

Bango Analytics says that the key to a mobile advertising campaign is buying traffic from the right mobile network since each has a different subscriber network.

 

For the click through advertising to increase, Bango says the advertisement should be closely aligned to the likes and dislikes of the user. Only then will click-through and conversion rates increase

 

Mobile site owners can determine the characteristics of those most receptive to their marketing message, using the Bango Analytics.

 

Tapatap (News - Alert), a mobile social game site was able to see mobile ad conversion rates and acquisition costs per member with Bango Analytics data.

 

Andy Riedel, CEO of Tapatap said, “We are using Bango Analytics for a wide range of tasks – one is to audit the traffic we are getting from the various traffic networks we use. We aggregate traffic from a wide variety of sources and wanted an independent means to ensure that the traffic we receive is what we are paying for. Bango Analytics has proven to be very valuable as an independent auditing tool.”