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Broadband & Mobile Featured Article
December 20, 2007
Widevine Supports Adobe Integrated Runtime
By Anshu Shrivastava TMCnet Contributing Editor
Widevine (News - Alert) Technologies, a provider of multiform at and multiplatform DRM, and the recognized “Switzerland of DRM”, has announced support for Adobe Integrated Runtime (AIR).
Developed by Adobe, the cross operating system enables developers to build and deploy desktop-based Internet applications that can download and consume Flash. Additionally, AIR-based applications are used to enable the download of Flash-based content to consumers’ desktops. This represents the first DRM to support this emerging runtime standard, according to Widevine.
Noting that his company’s customers want free access to Internet digital media, Brian Baker, CEO at Widevine, said that they must retain the ability to monetize this business model.
Baker pointed out that customers face a number of technical hurdles before they can realize the economies of scale for online ad-based revenues that exist in traditional broadcast television. He added in a press release, “Widevine’s added flexibility to secure Flash-based downloads lowers this barrier to generating new revenue from digital media.”
“We have seen significant growth in interest in delivering secure ad-supported video over the Internet,” said Michael Wolf, research director at ABI Research (News - Alert). He added that the growth of interest—which is estimated to create over 300 billion videos viewed in 2012 alone—makes end-to-end security critical.
“Widevine's ability to protect Flash-based video and other formats helps ensure advertising integrity and consumption verification, both necessary in the overall monetization of broadband video,” explained Wolf.
Earlier this year, Widevine had announced the first multiplatform, multiformat DRM solution to enable ad integrity within Flash-based downloaded or streamed media. In comparison to traditional DRM technologies—which restrict content purchase and usage to specific devices, video formats and online services—Widevine opens DRM interoperability to all platforms, networks and video devices. The Switzerland of DRM approach has now been extended to support Flash downloads.
Anshu Shrivastava is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more articles, please visit her columnist page.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
Developed by Adobe, the cross operating system enables developers to build and deploy desktop-based Internet applications that can download and consume Flash. Additionally, AIR-based applications are used to enable the download of Flash-based content to consumers’ desktops. This represents the first DRM to support this emerging runtime standard, according to Widevine.
Noting that his company’s customers want free access to Internet digital media, Brian Baker, CEO at Widevine, said that they must retain the ability to monetize this business model.
Baker pointed out that customers face a number of technical hurdles before they can realize the economies of scale for online ad-based revenues that exist in traditional broadcast television. He added in a press release, “Widevine’s added flexibility to secure Flash-based downloads lowers this barrier to generating new revenue from digital media.”
“We have seen significant growth in interest in delivering secure ad-supported video over the Internet,” said Michael Wolf, research director at ABI Research (News - Alert). He added that the growth of interest—which is estimated to create over 300 billion videos viewed in 2012 alone—makes end-to-end security critical.
“Widevine's ability to protect Flash-based video and other formats helps ensure advertising integrity and consumption verification, both necessary in the overall monetization of broadband video,” explained Wolf.
Earlier this year, Widevine had announced the first multiplatform, multiformat DRM solution to enable ad integrity within Flash-based downloaded or streamed media. In comparison to traditional DRM technologies—which restrict content purchase and usage to specific devices, video formats and online services—Widevine opens DRM interoperability to all platforms, networks and video devices. The Switzerland of DRM approach has now been extended to support Flash downloads.
Anshu Shrivastava is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more articles, please visit her columnist page.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
