Messaging International Plc, the AIM traded provider of innovative messaging services, announced that its subsidiary TeleMessage Ltd has launched its Text to Landline solution with TELUS, a national telecommunications company in Canada.

 

Easy-to-use, the Text to Landline solution enables TELUS customers to send a text message to a landline number, unlike the traditional practice of sending an SMS to a mobile phone number. With the application, TELUS mobile subscribers can utilize the messaging service to send messages to land phones in Canada and the United States.

 

Once the messages are sent, the service converts them into voice messages in English or French. The messages can then be played through the land phone, stored in the voicemail of users or on the answering machine. When a subscriber sends a message, he receives a text message that tells him about the status of the message, whether it was received by a person, stored in the voicemail or on the answering machine. The recipient of the message can reply by placing a call or through a voice message that gets converted to text. The subscriber will then be notified through a text message, which offers details about how to read the response. The subscriber can then listen to the converted voice message.

 

Mark Carlin, Vice President of Sales for the Americas at TeleMessage, was quoted in a report saying, “I am often asked, why don’t they just call instead? The short answer is because they do not want to. The people that text message and use Instant Messenger today like that method of communication and having some extra time to think before they have to respond. This application bridges the gap between the young and the older, the mobile text user and the landline voice user. We have seen tremendous growth in use of the solution over the past two years. I have no doubt TELUS will experience the same.”