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Skycore Launches 'RSS to MMS' Tool for Mobile RSS Feeds for CTIA
(Wireless News Via Thomson Dialog NewsEdge)
Skycore, developers of Cellyspace.com, has launched an RSS to MMS
publishing tool for content providers to automatically convert and
deliver syndicated RSS feeds directly to mobile subscribers' messaging
in-boxes using Cellyspace's MMS (Multimedia Messaging Service)
technology.
According to the company, auto-conversion of RSS content will make
mobile syndication easier and more readily available and by delivering
multimedia feeds rather than short, text-only feeds subscribers will be
more fully engaged in the content.
Also, with RSS to MMS technology, the feed can be viewed without a
subscriber first logging onto a mobile web site or launching a feed
reader application. Instead, subscribers are alerted on receipt of the
feed and can view it immediately or whenever most convenient since it's
stored in their messaging in-box.
Skycore said the converted content is presented in a slideshow format
including up to eight (8) slides, each with an image, 300 characters of
text and an optional URL link for additional content, info or
promotions. MMS Feeds can be billed as premium to the end user, or
alternatively, standard (non-premium) rated feeds. In addition to
content, providers can add third-party advertising or promotions to
their feed.
"Feeds with both images and text are generally more compelling than
those with text alone. Engaging subscribers improves subscription
retention and increases their response to any call to action in the
feed," said Rich Eicher, President of Skycore LLC.
Cellyspace publishing tools, the company added, are also available for
use by content providers to simplify the subscription opt-in process,
including an HTML widget and link generator for the provider's web
site; a custom keyword for use in their print and broadcast promotions;
and a WAP (mobile internet) jump page generator for mobile advertising
networks.
Skycore is a Boston firm focusing on mobile technology solutions for
consumers and enterprises.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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